A food truck is no different from a traditional restaurant. The difference is you don’t need to build a building to serve customers because it uses a van, instead. It is not a conventional way of selling food, but definitely not a new concept. People around the world are already familiar with food trucks, even developing countries start to embrace them. By using a bicycle instead of building a restaurant, it makes a relatively low investment. When it comes to promotion, it is also flexible as you can move it from one place to another.
Indonesian food trucks are pretty new, anyway. These things are gaining in popularity, which is great. Now we don’t have to drive around to have meals. Just wait until one of these trucks stops by. If you want to start this business, the first important thing is the menu. You should choose what you will sell. It is a great way to sell fast foods and local foods. If you choose local dishes, then make sure they are popular by the locals, so that the sales can be higher. Despite being a low investment, this can still be profitable. It is definitely not cheap, but not too expensive, either.
First of all, you need to prepare the capital. Compared to a traditional restaurant, it is definitely more affordable since you don’t have to rent land. Instead, you need to buy a van or a truck to carry all the ingredients. Tables and chairs are also important. You don’t expect the customers to stand up while eating, do you? It is important to provide a few dining sets. They don’t need to be expensive. Just make sure they look decent and feel comfortable. The truck also needs to be decorated properly. Painting is one of the most common choices. It should correspond to the theme of your business. If you sell noodles, then there should be a noodle picture on the truck. Or if you want to sell another food, it should also be painted all over the truck.
This is not mandatory, though. If you prefer to keep it clean, then it is okay to not paint it. Or you may prefer the logo of your company to take the space. Pick any theme as you please. How to promote a food truck? As long as it stops in a crowded place, it shouldn’t be hard to attract customers. However, if you want to make it more popular, promotion is very important. Use your social media accounts to promote the business. This usually works especially to increase brand awareness. Also, anytime you move to another place, tell your followers, so that they know if the truck is somewhere around.
This may encourage them to visit your truck. There are many crowded places in every city. It doesn’t matter if you run your business in Jakarta, Surabaya, or another city, we’re sure you can drive the truck to several crowded places every day. You can also open it in the United States. It is a good idea to introduce local dishes to the American people. Many of them actually love Indonesian food, like rendang, bakmie, kari ayam, satay, etc. So if you want to start it in the country, good luck. That’s all about Indonesian food truck.